Creating a new shop front is satisfying. It’s all about presenting your message to clients for both when they are walking and driving.
This installation was for Star Drycleaning in Newmarket. We had a one way road that had a lot of traffic using the nearby Westfield carpark. So it was important to attract their attention, both daytime and nightime.
It’s essential for the client to see the final result before the signage is complete, so photographic mockups are very important. Here is a visual and the final shop front side by side:
The other consideration is how it looks at night.