more direction

Sometimes a job is not about the perfect graphic, it’s about perfect organisation.

For this job we had to create over 1000 graphics, adding up to over 4000 graphic versions including visuals, production files and sign off sheets. This project encompassed the complete directional signage for the biggest mall in New Zealand, Westfield New Market.

It’s all about subtle guidance to help the shopper get to the correct destination. Creating icons, balancing what needs to be shown and what is clutter, and gentle nudges. From the carpark signage that reminds you where you parked your car to the simple toilet sign for when you just have to go now. And with most of these projects it starts with a blueprint, the building hasn’t even been built yet.

We coordinated with the mall owners and sign manufacturers to get everything in place and as expected.