work

very old, very new
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The brief was very simple "we are creating formal heritage plaques that must fit Auckland's existing shape and size, they must fit with the existing look, but we want them modern  we want design flair and we want a custom looking QR code...
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can of fish
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packaging is either follow the trend so as to not scare/confuse the buyer or standout and risk leading the field.  the brief is a blue/silver tuna fish above some blue waves, white background and large red brand name, couldn't be...
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